Funeral marketing is a topic many people avoid, because it takes time that perhaps you don’t have.
Fortunately, though, marketing your funeral home is becoming easier and easier as more channels are being created for us to stay connected.
These days, it doesn’t have to cost tens of thousands of dollars to advertise yourself via a newspaper ad or a billboard. Now, simply creating a video, or posting an inspiring quote can spark a conversation with your past and potential client families.
In the name of making funeral marketing easy and affordable, here are 20 ideas you can try today:
1. Publish inspiring content.
Content is still king, and it will always be king. The first step to any marketing plan is content. It will serve as the magnet for you to attract families, as well as the foundation of your brand.
Challenge: Try connecting with your audience by posting on social media for 30 days straight, and see what happens!
2. Create epic videos
Is writing not your strong point? Try recording a video to show your community who you are. Be sure to lead with VALUE with videos, rather than trying to blatantly sell things. Try sharing content that lies in your expertise and wisdom, and it will flow more naturally from you.
3. Partner with other businesses
Use your community connections to help spread your message and offer value by partnering up with a related business for an event or giveaway. This is a great low budget way to double your audience, and develop a sense of leadership in your community!
Idea: Partner with a different local business every month for a community event at your funeral home. The events don’t have to be limited to your funeral home either. For example, you could partner with a local art shop, and host a healing art workshop for those in grieving. The possibilities are endless!
4. Change up your business cards
Are your business cards the same old drab, black and white business cards as everyone else? What if your business cards were inspiring enough to hold on to, and even pass on to others? What if your business cards had a question on them like: “I want to celebrate my life by ___________” and gave families a chance to fill in their answer? That is an easy and affordable way to make an impact on someone’s day, and potentially keep your funeral home brand top of mind.
5. Host your own workshop or class
Although partnering with others is great, it’s good to host your own community events, too. What conversations do people want to have about your specific services? Host workshops surrounding those conversations, and watch how quickly you can build a community of people.
6. Try email marketing
Have you tried email marketing before? If not, this is a great way to stay connected with your families after the funeral service. Try Mailchimp as a free email marketing tool to get you started. You can send out special promotions, event invites, inspiring content, or you could even try offering…
7. 365 days of email affirmations
The best way to keep your families connected with you after the service is to inspire their healing journey. The f1Connect website platform offers up a done-for-you, free service for you to support families for a year after you serve them. What better marketing is there than making sure your current customers are happy and taken care of?
8. Explore a website re-design
Is your funeral home website a huge tool for your funeral home’s business growth? If not, it could be time for a funeral home website re-design. Check out this blog to see if it might be time.
9. Join a local conference or festival
Does your funeral home regularly network in your community through conferences and festivals? If not, take this opportunity to start networking through these events while it’s still warm outside! There are so many cool ways a funeral home could take part in a local event – you could offer up 15-minute grief support sessions, you could host a death-inspired talk, or you could even team up and make an art installation like the one below.
10. Become a mentor
If there’s one language you know really well as a funeral director, that language is healing through grief. Offer up your expertise to those who need them by letting your staff members mentor those who need it. It can be an additional service for families that is independent of the funeral service, or even part of a package. This would be a great way to offer up lots of value without relying on products or spending lots of money!
Other marketing ideas:
- Host a free webinar on grief, healing, or pre-planning for families online using a webinar tool like Zoom.
- Create a free offer for families that they can sign up for when they visit your website, such as a pre-planning toolkit.
- Shift the focus of your marketing content from selling to storytelling.
- Re-design your marketing materials to be more in line with what your families are looking for today.
- Host a live Q&A session using Facebook Live every month.
- Submit an article to a local magazine that inspires families to start thinking about their end of life wishes.
- Reach out to podcasts and radio stations who might be willing to interview you on a relevant and cultural approach to death and dying.
- Make inspiring social media graphics easily and using the free design tool, Canva.
- Ask your past client families to you a review on social media websites such as Yelp, Google, or Facebook.
- If you haven’t gotten on social media yet, take the first step, and create a Facebook Page today!
BONUS idea: Re-invent your funeral home website with the f1Connect all-in-one website platform. Talk to one of our Funeral Success Specialists to learn more today!