9 Habits of a Highly Successful Funeral Director

What makes a good, successful funeral director?

When it comes down to it – from what we’ve found – it’s all about habits.

Habits are the things we do when we’re not paying attention. And these habits require some awareness to cultivate. While some of these traits are pretty natural to you, funeral director, the others that don’t come so naturally are worth incorporating into your physical, mental and emotional routines, too.

Because the sooner you embrace these habits, the sooner you’ll be well on your way to becoming a successful funeral director… and who doesn’t want to be successful?

To narrow down these habits, we asked our Twitter community: what habits they feel make a successful funeral director?

… and the end, we came up with these 9 habits that make a successful funeral director:

1. A willingness to keep up with industry news


A successful funeral director knows what’s going on in the industry, all the time. They have notifications when new articles come out. They keep their pulse on the industry’s growth, because they’re committed to it.

2. Impeccable listening skills

The moment a family walks in the door, chances are you already know exactly what you’re going to tell them about your products and services. In fact, sometimes you might find yourself looking for an opportunity in your conversation to present your prepared spiel. But here’s the problem: how can you actually be listening to your families’ problems, needs and desires if you’re only thinking about your sales pitch?

More often than not, families can tell when you’re truly listening, rather than trying to sell to them. In fact, if you really listen to your families, you’ll realize you have so many more opportunities to offer them services tailored to their specific situation. Which is a great alternative to those “best sellers” you have in mind.

Good listening is one of those easily forgotten traits that will bring you from good to great. To ensure you’re always listening, come prepared with a few un-canned questions that will get your families talking about the loved one and their preferences. Once you start listening, you’ll be surprised by how much your families want to share with you… and how easy it is to help them create meaningful services.

3. Curiosity, or the “beginner’s mind”


When’s the last time you sat in a room with a 5-year-old child who persistently asked questions like “why is this like that?” or even the infamous “why is the sky blue?”. The funny thing about children is that their curious nature is so hard to hold as an adult.

In the funeral profession, or any profession for that matter, it’s easy to get stuck in your ways and believe you know exactly what it takes to get your job done. But what if you thought like that 5-year-old child. What if you asked yourself questions like “why are things done this way?” or “how can I make it better?” or “do my families really love ___ and ____?”

It is curiosity that will encourage these other habits of a successful funeral director.  Because let’s face it, without being curious, there isn’t much room to spot new opportunity.

4. Empathy

Ah yes, the #1 tool in the toolbox. Perhaps the one habit that without it, being a funeral director just wouldn’t be possible. It’s one thing to listen, and it’s another to really hold space for someone and show them that you really hear where they’re at and what they’re going through. Also, empathy is not to be confused with sympathy. In today’s day and age, funeral directors are here to empower our families, not to give pity to them.


5. Discipline of the mind

We always use the pun “funeral directing is quite the undertaking” with our clients and friends in the profession, and it’s true! It is. It can really get to your head – the constant influx of grieving families who truly need you during this time. If you’re an empath, this could feel quite draining for you. And especially when it gets cold out, it can be easy to get trapped in a negative mind loop which fuels pessimism.

A successful funeral director knows that the trappings of the mind are just that: traps. Negative thoughts may come, and they will also go. A bit of optimism is necessary in our profession, especially if you’re striving to do your best.

6. The ability to inspire

As funeral directors, we’re always trying to prove our value in the form of emotional support. And if you ask me, there’s nothing wrong with that. In fact, when a family walks into your doors, they expect you to be empathetic.

Empathy and listening are great tools. But a great funeral director builds on those skills to gain the ability to encourage hope. To inspire hope for a better tomorrow. It’s inspiring hope that will allow you to connect with a family in a way no one else can. Anyone can provide emotional support, but very few can inspire.

7. Creativity and artistry

This day and age, a funeral director is no longer just the person who is in charge of the disposition and technical details of the service. Now, a funeral director is the creative source for finding meaningful, unique ways to celebrate a loved one’s life. Gone are the days of traditional cookie cutter funerals.

A funeral director who stands apart from others will be more than capable of rolling up their sleeves and using their creativity to create a funeral service that’s meaningful for the families. From that creative space, families will see that you’re really listening to them, and want to help them. And this, is a true gift.


8. Courage (but not the kind of courage you think it is)


When you read the headline “courage”, don’t assume I mean brave. The latin word for courage is “cor”, which actually means “heart”. In this way, the word courage loosely translates to the idea of “speaking someone’s mind by telling one’s heart”.

In funeral service, I see courage as the ability to be authentic. The more authentic you are, the more your families will feel compelled to connect with and receive you.

A great funeral director doesn’t use their desk as their armor. Instead, they get face to face with families in an empathetic manner, sharing stories of their own loss. And most of all, they strip themselves of anything that’s keeping them from serving every family with their whole heart. By being courageous, you’ll show families that they can trust you because you’re real, not just a man (or woman) in a suit.

9. Lastly, the ability to see your role as a gift

The most successful funeral directors know their job isn’t just a job, it’s a path. And it’s not just a path, it’s a gift. It’s a gift to serve people during their most valuable time in life. And this simple reminder is a great way to stay committed to your families, and their needs.

What habits do you think make a successful funeral director?